Is there an adverse effect of Instafamous outfits?

Do you buy outfits because you’ve seen them shown off on social media or does it put you off?

Firstly let me say I love Instagram, I love seeing outfits, homes and especially cute dogs.

But Instagram is also a platform to show off goods and services at their best. It must be a godsend to some small businesses who have the opportunity to reach a wider audience than before. and I’ve bought some real handmade treasures. like our felted mini Ralf

Mini felted dog

…..and my Tea, Cuddle dog, repeat Tshirt.

dog themed t shirt

You can see the dog theme can’t you.

I haven’t bought any items of High Street clothing purely because I’ve seen them on Instagram. But I have seen some of my purchases on there after I’ve bought them, and some are tagged #gifted. Now that’s a whole other story, how does it make you feel if you see something you’ve spent your hard earned money on being shown off as gifted?

Obviously it’s not the whole world, I’m only talking about my Instagram feed. But could you be put off buying if it looks like everyone is wearing a particular item?

I think sometimes seeing an outfit all over instagram might make it look like you’re going to bump into 10 people wearing it when you’re down the pub, but will you?

marks & spencer side stripe dress

For example, I thought the instafamous Marks & Spencer side stripe dress which was all over Instagram would be everywhere. Actually that wasn’t  the case as I didn’t see one person wearing it in real life.

I know this is my personal view and maybe I follow too many of the same type of accounts but I wonder, is there a misleading adverse Instagram affect regarding fashion.

What do you think?

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  • That’s the first time I have seen that dress, but yes it would definitely put me off buying it if I saw everybody wearing it on instagram. Like you I love instagram, as it can be a great way of finding new business’ selling unique products x

  • Really interesting Lorraine – and I happen to like that dress from M&S too. But if everyone was wearing it I know it would actually put me off. I like to have my own style & be a little unique. xx

  • I was put off by the M&S dress after seeing it on Instagram yet have only see one person in it IRL. The gifting thing doesn’t bother me if people blog and post pics of outfits everyday I take my hat off to them as that is a lot of work and effort. The only time it’s ever riled me was a certain department store taking bloggers away for a weekend retreat and have never seen any of these bloggers shop or mention the store, nor did they advertise any clothes whilst they were there. One moaned the whole weekend how tired she was.

  • I think you’re spot on. I really liked the M&S dress but after seeing it on so many people on instagram, no way would I buy it. I don’t want to wear anything that’s so instantly recognisable. Where’s the fun in that?! And you’re right about the gifted thing too, although I know that I’m super lucky in being sent so many lovely things. There’s a perfume brand who seems to gift their products left, right and centre to people, people who I’m pretty sure wouldn’t naturally be a customer of theirs. It’s put me off buying from them.