SEO – What do you know?

I love doing book reviews and after my last one someone asked me how do they become a book blogger?  She didn’t have a blog but was an avid reader and would love to share thoughts and views on the books she’s read.

Well, I started my blog with absolutely no knowledge of how to build a website. In fact I don’t know how I got here really.

When someone asks a question like this although I’m no expert at all. I think, what can I do to help?

Firstly direct them to my preferred platform which is WordPress, then to follow the step by step guide and for more info look on twitter #Wordpress where there is a further mine of information.

Of course this is only the beginning.

To reach a wider audience the aim is to have your blog or website picked up by a search engine such as Google. It can then list higher and show up when people are searching through thousands of sites like yours.

Search engines look for keywords and to know what and where to place keywords you need to learn about SEO and PPC then decide which is for you.  So what are they?

SEO

Search Engine Optimisation and the placement of Keywords helps your site be discovered. Keywords are the most used words typed into google when searching for information. For example if you’re writing about your holidays then find a keyword someone would use when searching for holidays, this needs to be in your title.  The same word can also be included in the first paragraph. This is the system I use.

PPC

Pay-Per-Click.  To use pay-per-click you add advertising unobtrusively onto your site. A company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. The advertiser has already decided on keywords relating to their ad. This still needs chosen keywords and engaging copy to get someone to click through. I have never used this system.

It does take time to understand it all. But if you are unsure of how it works or wondering which is the best way for your site then you can employ further advice from  specialists, such as Click Consult.

Whatever you decide, a blog or website is a great way of sharing your interests, opinions and knowledge, and of course your book reviews.

 

 

 

2 Comments

  1. February 17, 2019 / 18:55

    It blows my mind, I spend so much time thinking of SEO and tweaking stuff to make it SEO friendly, I get it right a bit of the time but there are still areas that have me scratching my head x

    • Nortonmum
      Author
      February 17, 2019 / 22:11

      I’m so glad to hear that Sarah, I thought it was just me. I know why its needed but I don’t think I’m getting the most out of it. x

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